FROM THE EXTREMES
FOR THE EXCEPTIONAL
Ascending to new horizons
Hansen Protection brings together the world's most trusted brands in mission-critical personal protective equipment. Built on 140+ years of Norwegian heritage, we unite Crewsaver, Survival One, HeliPPE, and Biardo under one name - delivering excellence in marine, aviation, defence, and emergency services globally.
Continuity
Strength
Simplicity
Trust
ONE HANSEN PROTECTION
Enhanced Protection. Seamless Service.
VISUAL BRAND TRANSITION
What's Changing
BUSINESS CONTINUITY
What's Staying the Same
Why This Matters to You
Simplified Operations
- • Single point of contact
- • Your dedicated account manager remains your contact
- • Streamlined procurement
- • Unified documentation
- • Gradual transition to unified invoicing
Enhanced Service
- • Integrated expertise across disciplines
- • Faster response times
- • Comprehensive lifecycle management
- • Full portfolio access
Stronger Global Reach
- • Combined manufacturing & service
- • Enhanced R&D investment
- • Expanded training network
- • Unified quality standards
Timeline
- Q1 2026: Brand transition begins
- Ongoing: Your service continuity remains uninterrupted
- Gradual: Documentation updates will happen as needed
Your Next Steps
- No immediate action required
- Updates to invoices/documentation will be communicated in advance
- Your account team will reach out personally
COMMON QUESTIONS
Frequently Asked Questions
For Hansen Protection, Biardo & HeliPPE Customers
Brand & Visual Changes
What's actually changing?
Very little from your perspective. Your existing supplier is now part of the unified Hansen Protection brand family. All current operations, teams, and services remain in place.
Will I see a different logo on invoices or product labels?
Yes, gradually. Over time, you'll see Hansen Protection branding on documents and some products. Your brand may appear as "HeliPPE, by Hansen Protection" or "Biardo, by Hansen Protection." This is cosmetic only - nothing operational changes.
Is this a merger or acquisition?
No. This is a brand unification - bringing existing brands within the Survitec wearables portfolio under one clear Hansen Protection identity. There is no change to the legal entities, ownership, or corporate structure.
Service & Operations
Does my service agreement change?
No. All existing agreements remain in force. No renegotiation is required. You may see references to Hansen Protection on renewal documents, but terms and conditions stay the same unless you request changes.
Will my contact person change?
No. Your dedicated account manager, technicians, and service coordinators remain the same people you work with today.
Will invoicing or payment terms change?
Not immediately. Over time, you may see Hansen Protection referenced on invoices. Payment terms and methods remain unchanged. We'll notify you well in advance of any administrative updates.
Can I still buy products from the brand I know?
Absolutely. Products continue under their established names, now endorsed by Hansen Protection (e.g., "HeliPPE, by Hansen Protection"). Product lines, quality, and specifications remain unchanged.
Product & Quality
Will product quality or specifications change?
No. All products maintain the same design, certifications, and manufacturing standards. Only the brand name on the label may change over time.
Do my certifications or approvals remain valid?
Yes. All product certifications, approvals, and type certificates remain valid. Regulatory compliance is unaffected.
Will spare parts and accessories still be available?
Yes. Full parts availability continues for all existing product lines.
The Bigger Picture
What do I gain from this change?
Access to a broader portfolio of mission-critical PPE through a single partner: Hansen Protection. This includes lifejackets, survival equipment, offshore PPE, aviation gear, and more. One partner, one portfolio, streamlined service.
Who do I contact if I have more questions?
Your existing contacts remain the same. For general questions about the brand change, reach out to [email protected].
For Crewsaver & Survival One Customers
Brand & Visual Changes
Is Crewsaver being discontinued?
No. Crewsaver continues as an endorsed sub-brand within the Hansen Protection family. Products will be branded as "Crewsaver, by Hansen Protection." The heritage, quality, and reputation remain intact.
What about Survival One?
Same approach. Survival One continues as "Survival One, by Hansen Protection." All product lines, certifications, and service remain unchanged.
Will the RNLI partnership be affected?
No. The RNLI partnership remains exclusive to Crewsaver. This is a cornerstone of the brand's identity and will continue under the Hansen Protection family.
Service & Operations
Will my contact details or account manager change?
No. Your existing contacts remain the same people. Email addresses, phone numbers, and account managers are unchanged.
Will I have to update my procurement systems?
Not immediately. Over the next 12-18 months, you may need to update supplier names in your systems to reflect "Hansen Protection" or the endorsed brand naming (e.g., "Crewsaver, by Hansen Protection"). We'll provide guidance well in advance.
What happens to my existing warranty or service agreements?
All warranties and service agreements remain valid and in force. Hansen Protection honors all commitments made under the Crewsaver and Survival One brands.
Product & Quality
Will Crewsaver lifejackets change?
No. Product design, materials, performance, and certifications remain unchanged. Only the branding on labels and packaging will gradually evolve to include "by Hansen Protection."
Are product certifications still valid?
Yes. All certifications (CE, SOLAS, ISO, etc.) remain valid. Regulatory compliance is unaffected by the brand change.
Can I still order the same part numbers?
Yes. Existing part numbers will continue to work. Over time, Hansen Protection may introduce a unified part numbering system, but legacy numbers will remain supported.
The Bigger Picture
What do I gain from this change?
As a Crewsaver or Survival One customer, you now have access to a broader portfolio of mission-critical PPE through a single partner: Hansen Protection. This includes survival suits, immersion suits, offshore PPE rental, protective rainwear, and more - in addition to the Crewsaver and marine safety products you already use. One partner, one portfolio, streamlined procurement.
Who do I contact if I have more questions?
Your existing contacts remain the same. For general questions about the brand change, reach out to [email protected].
For Partners & Distributors
Partnership & Agreements
Do our distribution agreements change?
No. All partnership agreements remain in force with the same terms. No renegotiation is needed.
Does this affect our territory or exclusivity arrangements?
No. All existing arrangements remain exactly as they are.
Is this a merger or acquisition?
No. This is a brand unification - bringing existing brands within the Survitec wearables portfolio under one clear Hansen Protection identity. There is no change to the legal entities, ownership, or corporate structure.
Selling & Marketing
Can we still sell products under the Crewsaver / HeliPPE names?
Yes. Products continue under endorsed brand names with the addition of "by Hansen Protection." You should transition to using the endorsed naming in new materials over time.
Will you provide new marketing materials?
Yes. Updated materials reflecting the endorsed brand approach will be provided. New co-branded assets, product sheets, and sales tools will be available from March 3, 2026.
What should we tell our customers?
Use the approved messaging: "Same trusted brands, now part of the Hansen Protection family. Nothing changes for you - same products, same contacts, same service." For customers unfamiliar with Hansen Protection, you can add: "Hansen Protection is a Norwegian company with over 140 years of heritage in maritime safety, and is part of the Survitec group."
How does this affect our ability to sell the full portfolio?
It makes it easier. One unified brand means a clearer story for your customers and access to the complete Hansen Protection portfolio - marine, aviation, wind, emergency services, and defence.
Brand Usage
How should we refer to the brands going forward?
Use "Crewsaver, by Hansen Protection" and "HeliPPE, by Hansen Protection" in all new materials. Hansen Protection is the primary brand. Refer to the Brand Architecture Guide for detailed usage rules.
Can we still use old branded materials?
Existing materials can be used during the 90-day transition period (March - May 2026). No new materials should be created using old standalone branding after March 3. Dual branding is permitted for a maximum of 90 days.
What phrases should we avoid?
Never say "rebranding," "phasing out," "replacing," "new company," "consolidation," "merger," or "discontinuing Crewsaver/HeliPPE." Use "brand unification" and focus on continuity and simplification.